# 3.3.1. Token Model

![Figure 11. ARTIC Utility Token Use Cases](https://902460627-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fs8Hhos1Xhvnzqe4cj1iu%2Fuploads%2F5DbH5PrcihRx36jpCkVb%2FFigure%20%EC%B6%94%EC%B6%9C-03.jpg?alt=media\&token=e26ef614-c462-4b46-8ef5-53325c8456b1)

ARTIC is an Ethereum-based utility token that can be used within the ARTIC's ecosystem. ARTIC tokens can be purchased on the listed cryptocurrency exchanges or acquired as reward units by performing certain activities on ARTIC platform. ARTIC ecosystem participants can use ARTIC tokens to purchase or request artworks from the NFT Marketplace. ARTIC tokens are also utilized when accessing VR Gallery and AI Center features. ARTIC tokens can be used to pay the platform fees, and to pay for additional functions that can only be used by users who hold a certain number of ARTIC tokens. Consumers, writers, and advertisers contribute to the increasing and maintaining the value of ARTIC tokens by utilizing the ARTIC platform and engaging in various economic activities within the platform.


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